Thursday, April 9, 2020

No Pain, No Sales Gains

Do you know where your customers have their point of pain? If you don’t, then you are missing a great opportunity to target your products to address those pains and make great sales gains. Pay attention to the feedback you get from people when they are on your website. The complaints are just as important as the praises they leave. If you don’t have an area for feedback, then you are missing a good way to improve your business and increase your bottom line. So, offer a way for customers to provide feedback, once they become members or register with your site.

The Complaints Are Opportunities

If you hear someone complaining of a headache and you offer them an aspirin or aspirin substitute, what do you think they will do? They are in pain and the longer they don’t address that pain, the more they will continue to suffer. So, most people will take the pill and take you up on your offer as quickly as possible, with immense gratitude, no less. So, what’s the difference between that and the type of pain your customers have when they are looking to solutions to their problems? Nothing! If you can find a way to address a complaint about something that irritates or makes them suffer, you have a brand new area to sell them on too.

Expand Your Inventory For Healing

Even if you don’t have the right product or service to eliminate their pain, you do have a network of people from affiliate partners to wholesalers that can help you locate that special product that is going to specifically address an are of pain your customers have expressed in their feedback. Can you just imagine how delighted they will be when you email market that solution and offer it them? They will not only be happy that someone took the time to listen to their pain, but also took the trouble to help them heal it too.

The real opportunities can come if there is no competing product out there that addresses a specific pain that you’ve pinpointed in your customer base. In that instance, you will want to take the time to develop a product, after researching exactly how widespread the pain may be in the general population. Then, you will be like a pharmaceutical company that has developed a miracle drug that treats an annoying and difficult problem that no one else has been able to manufacture or deliver before. You will corner the market.

Keep It In The Family

While it’s great to solicit feedback, it shouldn’t be an open-ended function of your website. You want to address your customers’ pains, not the entire worlds. So, keep it in the family. Solicit feedback from paying customers or members of a membership site that you own. Unlike a corporation that can put out an anonymous suggestion box on their website, the same action will only yield plenty of obnoxious comments, and other marketers hocking their wares on your site! So, while the goal is to be helpful and address pain points that can help you expand your business, it doesn’t mean you have to take on the entire world’s pains or allow interlopers to take advantage of your kindness.