Tuesday, September 26, 2017

Statistics vs People – Are You Reaching Your REAL Audience?

Statistics vs People – Are You Reaching Your REAL Audience? (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere…