It really doesn’t matter how good your products or services are. You could be in possession of the best healthy snacks, shoes, beaded jewelry, paintings, weight loss shakes, pain relievers, advice ebooks, beauty products, fitness routines, virtual assistant help or any other products and services. What you are selling isn’t important if no one is ever buying.
Does this make sense? This certainly isn’t to say that your product or service isn’t at all valuable, but try to think of it this way.
If no one ever purchases anything from you, your business will never become successful. It will stay at a stale, standstill. So, in order for your business to see success, you will need customers.
Customers can come from many different sources like offline, word of mouth, from pay per click advertising in networks like Google, Bing and Adbrite, from emailing list promotions, from social media websites and many other places.
It doesn’t matter where they come from, but instead how you treat them will determine if they remain a customer of yours, or if they brag about you, your services, products or company to their family and friends.
Those who master the fine art of valuing their customers will fare so much better than those who view their customers and bottomless bank accounts and unlimited credit cards.
Some lose sight of the fact that there are real living breathing people behind the sales of their digital products, tangible products and services. While you might not have a chance to get to personally know each and every one of your customers, their feelings do matter.
Now, of course you are running a business with the goal of making money but is that all that you should care about? Is making money the only bottom line of your business? It shouldn’t be.
When you only care about money, money and more money it is all to easy to let greed slide to the front burner and to push caring for the needs of your customers and potential customers to the back burner. Operating this way is never a good thing and can hurt your over time.
People remember when you treat them well and will tell their friends about you if they know that you have something that can benefit them too and they also remember if you snub them when there is a problem and will have no qualms about putting you on blast on various social media websites.
While of course, no one person should be able to make or break your business, each and every customer should hold value in your eyes, whether their purchase is large or small.
Remember they spent their money on your product, which is something that they didn’t have to do. They could have shopped your competitor instead. Always show your appreciation for that fact and never take your customers for granted.
Customers that like not only your product or services but also the way that you value them, will continue to support you as long as you have something that they need. With the wrong attitude, you can send a customer directly to your competitor even though you may have the best product on the market, so it truly does matter, how you treat those who purchase from you.
In fact, you should value your potential customers before they ever make a single purchase. Keep their best interests in mind and it will show through in everything that you do regarding your business.
An internet marketer who cares and shows value will never try to scam, trick, deceive or hustle their customer. They know that treating their customers right is worth it’s weight in gold because so many in business are not doing this.
They will first provide value and this can be in the form of providing quality content and advice to your readers, giving a free gift of value or providing good customer service if necessary.
A good internet marketer shows value when they apologize if they are wrong or make a mistake, if they put the value of those who follow them, purchase from them or those who subscribe to their list above making a quick buck.
Sometimes you have to say no to joint ventures and promoting things that you know are shoddy or just not right for your audience. Providing value through your list and blog instead of just buy this and that being seen by your subscribers every single day can be the difference between retaining or losing your subscribers which are usually a mix of customers and potential customers.
Those who pull a bait in switch will be hard pressed to find repeat customers and in this day and age of technology, one who doesn’t value their customer had better look out because word of mouth through speaking and written word on the internet are very powerful.
There are websites devoted to disgruntled customers where they pour out their problems that they have with various business owners. That’s not where you want to be seen.
Many people investigate before purchasing. What will they find out about you and your products? You want others to associate you with positivity and value so treat others in a way that will reflect the type of person that you want others to see. When people find the real deal they usually want to hold on tight. Why not let that be you and your business?
Zig Ziglar – “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”
Michael LeBoeuf – “A satisfied customer is the best business strategy of all.”
Peter Drucker – “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”